"No matter where the road takes you, we’re with you all the way."

At TrüNorth™, our commitment to keeping our customers on the road drives everything we do, from providing the most comprehensive aftermarket coverage in the industry through our TrüNorth and OEM2 warranties, to our real-time GPS tracking technology and 24/7 direct access to claims representatives via phone, web, mobile App and text. Coupled with our TrüTow roadside assistance service, MyTruckWarranty.com programs for Class 3-7 commercial work trucks, and flexible private-label programs, we’re committed to delivering on the changing needs of our dealer partners and their hard-working customers. 

By employing the finest professionals in transportation, finance, actuary and customer service, and offering outstanding program value, we have solidified our position as the global industry leader in transportation-related warranty programs and services. More importantly, we continue to earn the trust and confidence of the fleets, finance companies, drivers, dealers and communities in which we operate through a reputation built on honesty, integrity and financial strength.

Our Core Values


Our Team

The exceptional quality of our workforce is a valuable competitive edge. To build on this advantage we strive to hire and retain the most qualified people and maximize their opportunities for success through training and development. We are committed to maintaining a safe and fair work environment enriched by diversity and characterized by open communication, trust, and fair treatment.

Our Commitment

TrüNorth™ is your trusted voice and advocate, and we are dedicated to shortening the time to action at every step in the claims process. Our experienced team is available around the clock to help meet your used truck warranty needs, and with our 60-minute customer response time, we expedite the process and facilitate repairs so you can get your commercial vehicle back on the road as quickly as possible.

Our Promise

While we maintain flexibility to adapt to changing conditions, the nature of our business requires a focused, long-term approach. We will consistently strive to improve efficiency and productivity through learning, sharing, and evaluating best-demonstrated practices. We will seek and develop proprietary technologies, products, programs and services that provide TrüNorth™ and our clients with a clear competitive edge.

Charitable Giving

At TrüNorth™, we have a heart for giving back! We’ve partnered with St. Jude Children’s Research Hospital. A portion of our warranty sales go to help fund their research.

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Affiliates

TrüNorth is proud to partner with the organizations and associations leading our industry forward. We actively support the following organizations as corporate sponsors and participants in both regional meetings and events, and annual national conventions.

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Mission of the Used Truck Association

“The Used Truck Association is an impartial organization comprised of used truck professionals and associated businesses committed to strengthening the used truck industry. We are dedicated to providing a source of direction in the areas of professionalism and ethics, while promoting the highest standards of service and conduct. We provide a platform to foster the sharing of knowledge and supply resources to support the efforts of those involved in the used truck industry.”

Among other things, the UTA:

  • Promotes professional growth and prosperity for its members.
  • Promotes education and training for those involved in the used truck marketplace.
  • Advocates the highest standards of service and conduct in the used truck industry.
  • Promotes the public relations of used truck dealers nationwide and the used truck industry as a whole.
  • Offers valuable industry related discounts.

https://uta.org/mission-statement/

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Since 1973, Owner-Operator Independent Drivers Association has been fighting for the rights of all professional truckers.

We are proud of our history of effective representation, and as we grow, we will continue to fight for our members’ best interests in new and more powerful ways.

Please follow the links below for a journey along a timeline of Association accomplishments, and you will see that OOIDA has made great strides during the past several years.

We believe the biggest accomplishments are those yet to come, so if you haven’t yet joined OOIDA, there’s no time like the present to unite with over 160,000 members working to give all professional truckers a voice!

https://www.ooida.com/

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The Independent Equipment Dealers Association is a non-profit trade association promoting participation, professionalism and advancement in the independent distribution of heavy equipment. The IEDA focuses its efforts on providing discounts, marketing, advertising, education and networking opportunities to members that will result in increased sales for member companies. Members of the IEDA are committed to displaying leadership in the industry by making ethical decisions and sound judgement, by making accurate claims to customers and by utilizing the products and services offered to them by Associate Members. The IEDA was established in 2002 and has become a unified and powerful voice within the industry.

  • We embrace the highest ethical standards. 
  • We are business professionals who support other professionals.
  • We recognize the value of free enterprise.
  • We invest in and serve the industry with a passion and strive for excellence and innovations in everything we do.
  • We are international in scope.

https://www.iedagroup.com/history/

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The Charlotte Business Journal is the region’s leading source of business news and information. 

Each week, nearly 20,000 business executives rely on the Charlotte Business Journal for comprehensive, local news. Providing more than just in-depth coverage, the Charlotte Business Journal also delivers industry trends, tips and strategies, plus award-winning critical analysis. In addition to award-winning editorial coverage, the Charlotte Business Journal hosts a number of networking, content driven and award events. To learn more, visit https://www.bizjournals.com/charlotte/news/transportation.

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The Women in Trucking Association is a non-profit organization focused on the transportation and logistics industry. Our mission? To encourage the employment of women in the trucking industry, promote their accomplishments and minimize obstacles faced by women working in the trucking industry.

The Women In Trucking Association was founded in 2007.  In just a few short years, through the support of thousands of transportation-related companies, drivers and dedicated individuals, this organization has made significant strides in accomplishing its mission. Outside of the truck, our focus is to bring more women into leadership roles to create a more diverse environment and to tap into unrealized potential. We represent women who design trucks, own the trucks, sell the trucks, fix the trucks, and drive the trucks.

http://www.womenintrucking.org.