At TrüNorth™, we have assembled a dynamic team of seasoned veterans with decades of experience in sales, customer service, transportation, and logistics. By combining our knowledge and expertise with an ongoing commitment to quality, excellence, and customer service combined with the outstanding value of our warranty, we have crafted TrüNorth™ into the leading provider of transportation related warranty programs and services in the industry.


The exceptional quality of our workforce is a valuable competitive edge. To build on this advantage we strive to hire and retain the most qualified people and maximize their opportunities for success through training and development. We are committed to maintaining a safe and fair work environment enriched by diversity and characterized by open communication, trust, and fair treatment.

We pledge to be a good corporate citizen in all the places we operate. We will maintain the highest ethical standards, obey all applicable laws and regulations, and respect local and national cultures. Above all other objectives, we are dedicated to running ethical and responsible operations at all times.

While we maintain flexibility to adapt to changing conditions, the nature of our business requires a focused, long-term approach. We will consistently strive to improve efficiency and productivity through learning, sharing, and evaluating best-demonstrated practices. We will seek and develop proprietary technologies, products, programs and services that provide TrüNorth™ and our clients with a clear competitive edge.


At the core of TrüNorth™, our reputation is founded on the principles of integrity, honesty and respect. The trust and confidence of those with whom we deal, as well as the communities in which we operate, are real assets, critical to the continued growth and success of TrüNorth™.