TrüNorth Global Martinsville Race

TrüNorth Global 250 Martinsville Speedway

TrüNorth GlobalTM Partners with Martinsville Speedway For TrüNorth Global 250

Leading transportation finance and commercial asset protection company will serve as entitlement partner for Saturday’s NASCAR Gander Outdoors Truck Series race.

MARTINSVILLE, Va. (March 21, 2019) – This weekend’s NASCAR Gander Outdoors Truck Series race has a new name, and Martinsville Speedway has a new partner, as TrüNorth GlobalTM has partnered with the Speedway as the entitlement sponsor of the TrüNorth Global 250.

TrüNorth GlobalTM will use Martinsville Speedway as a platform to further advance its reputation as the leading provider of Class 3-8 warranty programs and services in North America, and the global industry leader in transportation-related warranty and commercial asset protection programs for the dealers, drivers, fleet and freight operators, and finance companies it serves. 

“We’re very excited to have the opportunity to team with the Martinsville Speedway to sponsor this event in association with our NASCAR Gander Outdoors Truck Series program,” said TrüNorth Global™ CEO, William Eskridge. “The racing program has provided us with numerous opportunities to engage with our dealers and warranty customers around the country as we continue to build our family of brands and introduce innovative, technology-driven commercial asset protection solutions to meet our customers’ unique needs.”

Martinsville Speedway President Clay Campbell said he hopes this is just the beginning of a long-term partnership with TrüNorth GlobalTM.

“I’m really excited about having TrüNorth GlobalTM come on board and that they see the value and exposure that Martinsville Speedway brings,” Campbell said. “TrüNorth GlobalTM is already involved in NASCAR on the team side, as the Official Commercial Truck Warranty of NASCAR, and now, with joining the track side, I feel this shows that they are committed to our sport and our speedway.”

The TrüNorth GlobalTM 250 NASCAR Gander Outdoors Truck Series race is this Saturday.

Adult tickets to the race are $35 and youth 17-and-under are admitted free.

Tickets are on sale now and can be purchased by calling 877.RACE.TIX or online at

About TrüNorth GlobalTM

At TrüNorth Global™, our commitment to keeping our customers on the road drives everything we do, from providing the most comprehensive aftermarket coverage in the industry through our TrüNorth and OEM2 warranties, to our TrüTow roadside assistance service, programs for Class 3-7 commercial work trucks, and flexible private-label programs based on the needs of our dealer partners and their hard-working customers. Our real-time GPS tracking technology and 24/7 direct access to claims representatives via phone, web, mobile App and text are just a few examples of our ongoing resolve to continue paving the way for the future of our industry.

By employing the finest professionals in transportation, finance, actuary and customer service, and offering outstanding program value, we have solidified our position as the global industry leader in transportation-related warranty programs and services. More importantly, we continue to earn the trust and confidence of the fleets, finance companies, drivers, dealers and communities in which we operate through a reputation built on honesty, integrity and financial strength. For more information visit



Brooks Taylor

Martinsville Speedway

Director of Public Relations


Barry Wilson

TrüNorth Global

Chief Marketing Officer