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TrüNorth™ and Paul Teutul Jr. Unveil Second Custom Chopper in Daytona

Charlotte, NC–February 15, 2019 –TrüNorth Warranty™, the leader in medium and heavy-duty truck protection, together with Paul Teutul Jr. of Paul Jr. Designs and a star of “American Chopper,” today unveiled it’s second custom-built chopper at the kick-off of the TrüNorth Truck Stop Concert Series in Daytona, Florida. (During the exclusive event, Paul Jr. rode in on the custom bike.) The second Paul Jr. Designs custom chopper was commissioned by TrüNorth for the launch of their newest brand,, offering coverage for Classes 3-7 commercial work trucks.

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Additionally, The TrüNorth Paul Jr. Designs NASCAR Truck, in association with TrüNorth’s NASCAR Gander Outdoors Truck Series program, made its debut today at Daytona International Speedway in the NextEra Energy 250 and will appear in several other races this year.

“We’re very excited about our continuing partnership with Paul Jr,” said William Eskridge, TrüNorth Global CEO. “Unveiling the second custom build is a great way to kick off our newest brand,, which offers the most comprehensive coverage available for commercial work trucks.”

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“I love the ongoing relationship we’ve built with the TrüNorth team. Being a part of their NASCAR racing program is a terrific way to engage with our common audiences and share the work we’re doing together,” commented Paul Jr. “When TrüNorth approached me to build a second custom chopper, I jumped at the opportunity.”

Eskridge said the TrüNorth Global™ team is very excited that both builds will be featured on upcoming episodes of American Chopper on the Discovery Channel. The TrüNorth Warranty custom chopper build is scheduled to air on February 19, and the build will air in March.

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“Paul Jr. has proved he’s up to any challenge, whether it’s building unique choppers that express our identity across multiple TrüNorth Global brands, or designing the NASCAR truck,” Eskridge said. “We couldn’t be happier with how the custom chopper turned out. It really expresses our commitment to providing our customers with quality products and services that offer outstanding value. Paul Jr. gets that. He brings the same high level of engagement and commitment to excellence, to each initiative he takes on.”

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About TrüNorth GlobalTM

At TrüNorth Global™, our commitment to keeping our customers on the road drives everything we do, from providing the most comprehensive aftermarket coverage in the industry through our TrüNorth, and OEM2 warranties, to our TrüTow roadside assistance service, and flexible private-label programs based on the needs of our dealer partners and their hard-working customers. Our real-time GPS tracking technology and 24/7 direct access to claims representatives via phone, web, mobile App and text are just a few examples of our ongoing resolve to continue paving the way for the future of our industry.By employing the finest professionals in transportation, finance, actuary and customer service, and offering outstanding program value, we have solidified our position as the global industry leader in transportation-related warranty programs and services. More importantly, we continue to earn the trust and confidence of the fleets, finance companies, drivers, dealers and communities in which we operate through a reputation built on honesty, integrity and financial strength. For more information visit